Abstract
Introduction. Over the past 20 years, the Olympic movement, as well as the international sports movement as a whole, has undergone drastic changes. Now sports, sports connections have become a global phenomenon of a planetary scale. Having entered a qualitatively new stage of its development, the international sports movement acquires many new features that allow it to be called the phenomenon of neoOlympism. Modern Neo-Olympism has a number of characteristics that distinguish it from the sports of previous decades. Therefore, there is a need to study the main trends regarding the transformations of the main problems of the Olympic movement at the present time. The purpose of the study is the analysis, generalization, systematization and interpretation of these literary sources regarding the modern trends in the development of the international Olympic movement. Research methods: theoretical analysis, synthesis and generalization of data from scientific and methodological literature regarding the peculiarities of the organization, conduct and characteristics of the Olympic Games and the Winter Olympic Games (2012-2022). Research results. Nowadays, the problem of politicization of sports has been transformed as follows – the significant influence of politics on the international sports movement is traced, which is manifested in the following: there are different political ideologies, both at the social level and in sports; often the achievements of athletes are used by the authorities as a symbol of statehood of a particular country; sport is considered one of the best means of spreading national politics and ideology among the population; sport is an effective means of demonstrating disobedience (boycott or refusal to participate in competitions) with the politics of one's country or another state. Conclusions. The main goals of political intervention in sports are: increasing international protest due to victories in competitions (Olympic Games, world championships, etc.); using sports achievements to promote a certain ideology among the population of a certain country and abroad
Keywords
Olympic movement; problems; politicization
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